CASE STUDIES

Proven Results Throughout The Years


CROSS-MEDIA MARKETING communicates personalized messages to targeted recipients using a multiple array of media outlets. This increases the effectiveness, relevancy and the impact of your marketing message. Eden Cross Media has secured repeated success for several years with its highly effective cross media campaigns. Our past campaigns have generated between 4% to 83% response rates from the traditional 1% - 2% and won countless awards. See the case studies below to see how Eden Cross Media has helped our clients increase response rates while building strong relationships with their exact target market.



Calendar Campaign

Graphic design and one-to-one marketing strategies were the main focus of the AlphaGraphics cross-media calendar campaign. The print pieces where designed to integrate two different types of media using a personalized message for each recipient. Gifts and incentives were used to thank the recipient for their time and interaction with the brand. The cross-media component ensures that through the use of multiple media channels, AlphaGraphics theme was consistent and communication between the brand and recipient was open.

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VIP Award Winner Campaign

Innovative web-to-print, one-to-one, and XMPie technology combine efforts in the Print Three cross-media VIP Golf Invitational campaign. With this technology, it allows the sender to integrate individual messages and names into printed and graphic “pieces” personally targeted to every recipient. The cross-media component ensures that through the use of multiple media channels, Print Three’s message was consistent and interaction between the brand and the recipient was constant.

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1-to-1 Marketing Campaign

Extraordinary Web-to-print, data-driven technology is at the heart of Print Three's personalized direct marketing mailer campaign. This technology allows the sender to integrate individual personal messages and names into graphic and photographic images aimed at the receiver in a manner that appears as if each card was individually designed and customized for the recipient.

This campaign won the 2008 Gold Frankie Award (Canadian Franchise Association Marketing Awards) in the category of Direct Marketing.

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Vertical Market Campaign

Eden Advertising and Interactive developed result-oriented advertising solutions that enabled Print Three Smart Document Centres to send personal and relevant communication to vertical markets.

This campaign won the 2007 Gold Frankie Award (Canadian Franchise Association Marketing Awards) in the category of Direct Marketing.

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Wine and Cheese Event Campaign

Web-to-print, data-driven technology is a critical component of Print Three's personalized direct marketing mailer campaign. This technology allows the sender to integrate individual personal messages and names into graphic and photographic images aimed at the receiver in a manner that appears as if each card was individually designed and made exclusively for the recipient.

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