Grab Attention with Personalized Marketing

Top advertising agencies agree that personalized cross-media gets results

If you were standing in a loud, crowded area and someone was trying to send you a message do you think you would be able to hear it? Probably not. Well what about if someone called you by name took you away from the crowed and delivered the message face-to-face? Chances are you would get that message loud and clear. This strategy is what top advertising agencies try to mimic with personalized marketing and cross-media advertising.

Personalized marketing uses your target markets specific demographic information to create individual advertising campaigns. By addressing your target by name and customizing pieces of media to their specific needs, you can break through the clutter and capture their attention like no other type of advertising. Personalized marketing uses cross-media strategies to constantly keep a connection with the target market. Being able to reach your target in ways that are convenient for them, while delivering a relevant and personal message is a very powerful advertising tool.

Keep connected to your target with personalized cross-media marketing

Combining personalized marketing with a cross-media advertising strategy is one of the best ways to turn possible leads in to sales for your business. Making customers feel like they are getting special treatment and that their business is appreciated will evoke a positive emotion from them toward your brand. Sending them personalized information, special offers, or rewarding them for purchasing from you, can influence their future buying behaviour and encourage word-of-mouth promotion of your brand. Using this cross-media advertising strategy is the best way to create life-long clients.

It is a waste of resources trying to get results from a generic message that is sent to mass amounts of people. Using personalized cross-media marketing techniques, you can hone in on your exact target market, call them by name, deliver a message they will be interested in and get the results you want.

Eden Cross-Media is one of the top advertising agencies in the personalized marketing and cross-media field. If you are interested in having your advertising message heard, contact Eden directly at 1.800.844.0106 or contact us online.