CASE STUDIES

Alphagrphics Calendar Campaign

Web-to-print, data-driven technology is a critical component of Print Three's personalized direct marketing mailer campaign. This technology allows the sender to integrate individual personal messages and names into graphic and photographic images aimed at the receiver in a manner that appears as if each card was individually designed and made exclusively for the recipient.


Objectives

  • To demonstrate Print Three's powerful data-driven 1-to1 marketing capabilities that speak to their target audiences as individuals.

  • To generate awareness about data-driven 1-to1 marketing solutions, and solicit business by directing prospects to a personal URL (PURL) to sign up for a Wine Tasting Event to learn how they can increase their direct mail response rates.

Challenges

  • To effectively demonstrate the uniqueness of this personalized print piece, and its incredible impact on the receiver.

Execution

  • Using Print Three’s XMPie capabilities, we designed personalized direct mailers that were sent to all Print Three leads, driving them to a Personalized URL (PURL).

  • The PURL was designed with a personalized animated greeting to the visitor. The page invited the visitor to RSVP for a wine tasting event called "Taste of Success" which offered a complimentary bottle of wine, entrance into a draw for an all inclusive vacation, and the opportunity to learn the benefits of doing business with Print Three.

Results

  • The response to this campaign was extremely positive. Recipients were impressed with the ability to choose their own preference of wine and region through their PURL.

Media Mix

  • Uniquely Personalized Direct Mailers

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